3/15/2024 HER Planet Earth Completes a Monumental 100km Expedition Across the Gobi Desert to Combat Climate CrisisRead Now FOR IMMEDIATE RELEASE Singapore, 25 March 2024 - In an inspiring testament to human resilience and dedication to environmental conservation, the HER Planet Earth team successfully completed a challenging 100km journey through the Winter Gobi Desert. This extraordinary expedition was not only a demonstration of endurance but also a vibrant celebration of Mongolian culture at the local Camel Festival. Amid the eternal frost of the Gobi, the team experienced the unparalleled hospitality of nomadic families and the awe-inspiring beauty of the desert's landscapes. Their journey was enriched by collaborations with The Nature Conservancy Mongolia and meetings with influential women leaders in the Omnogovi province, highlighting the critical role of community in the face of global environmental challenges. This expedition underscored the team's commitment to addressing the escalating climate crisis and served as a call to action for collective efforts in conservation. Through their journey, they have not only forged a deep connection with the spirit of Mongolia but also spotlighted the indispensable role of women and local communities in environmental advocacy. In a significant stride towards sustaining their conservation efforts, the team has raised USD $50,000 for The Nature Conservancy (TNC). These funds are earmarked for empowering local communities and safeguarding Mongolia's exquisite natural heritage, proving that the journey towards environmental resilience continues well beyond the expedition. Looking ahead, HER Planet Earth is poised to amplify their message through a documentary screening, with details to be announced. This film will showcase the breathtaking landscapes of the Gobi, the expedition's poignant moments, and the urgent need for continued support in the fight against climate change. The Cause Supporting TNC's extensive work across the world, the HER Planet Earth expedition's contributions are set to fortify conservation in Mongolia. The funds will bolster women's roles in the community through handicraft training and propel forward-thinking livestock management research. These initiatives promote sustainability and the wellbeing of herding families, ensuring they can continue to thrive alongside the flora and fauna of this vast region. "Our commitment mirrors the persistence of the Gobi's sand-carved landscapes," stated Christine Amour-Levar, Founder of HER Planet Earth. "The expedition embodies the unyielding spirit of the women who dare to brave the elements, mirroring their journey with our collective stride towards sustainability, empowerment, and conservation." Filming The forthcoming documentary will feature the vision of award-winning filmmaker Jacqui Hocking, whose dedication to purpose-driven storytelling has captured global attention. As the Winter Gobi Desert Expedition brings Mongolia's conservation needs into focus, the film will spotlight the challenges faced by these ecosystems and the communities dependent on them. The narrative also ties into the Eternal Mongolia Project Finance for Permanence (PFP) initiative, an innovative scheme to ensure continued protection for Mongolia's precious natural habitats. Why the Gobi? The Gobi Desert, spanning across Mongolia and China, was chosen for its unique combination of challenge and beauty. It is the largest, as well as the coldest desert in Asia, and the fifth largest in the world. The Gobi’s unique ecosystem is renowned for its stunning natural formations, as well as real dinosaur fossils and endemic flora and fauna. Prominent landforms include sand hills and dunes, dry mountain slopes, gravelly steppes, rocky hills, saxaul forests, dry riverbeds, and more. Situated to the north and high up around 1,500m above sea level, the Gobi is a cold desert with extreme weather conditions. Indeed, as one of the harshest deserts globally, the Gobi provided a testing ground for the HER Planet Earth all-female team, riding Bactrian camels across its vast expanse. The expedition not only aimed to showcase the resilience of women but also emphasised the importance of environmental conservation in fragile ecosystems. This journey through the Gobi Desert underscores the significance of preserving Mongolian herding communities and their delicate balance between tradition and conservation. The stark beauty of the Gobi serves as a backdrop to the mission's core objectives: empowering local women, advancing conservation efforts, and fostering sustainable practices. NOTES TO EDITORS
About HER Planet Earth Founded in 2017, HER Planet Earth is a non-profit organisation headquartered in Singapore that aims to empower women to mitigate climate change. One of its core objectives is to inspire more women to become policymakers and agents of change to achieve social and economic equity and a healthy and thriving planet. HER Planet Earth organises challenging, often pioneering, self-funded expeditions around the world to increase awareness on environmental degradation and raise funds for programmes that empower and educate underprivileged women affected by climate change - ultimately helping them build climate change resilience. The organisation partners with nature lovers, environmentalists, scientists, polar explorers, adventurers, women’s rights advocates, corporates, tech entrepreneurs, feminists and charities that have programmes and structures in place dedicated to building a deeper connection between gender equality, genuinely sustainable development, and the protection of the environment. Team Profiles The HER Planet Earth Gobi Desert 2024 Adventure team comprises fifteen intrepid women from varied nationalities and walks of life. United by their professional successes and a shared passion for environmental stewardship and women's empowerment, their bios can be accessed here. Support the Mission To contribute to this essential mission, please visit the team’s fundraising page here. For media inquiries, please reach out to connect@herplanetearth.com Singapore, January 2024 – Breaking new ground in the realm of women-led explorations, HER Planet Earth proudly announces the Gobi Desert Winter 2024 Expedition, uniting 15 women from diverse corners of the globe. This extraordinary mission is a blend of exhilarating adventure, staunch commitment to climate action, and dedicated empowerment of local women across Mongolia. The HER Planet Earth all-female team is set to embark on its 11th expedition to date, a 100km expedition, navigating the formidable Gobi Desert in early March 2024, astride Bactrian camels. Their ambitious goal is to raise $50,000 USD for The Nature Conservancy (TNC)'s impactful initiatives in Mongolia. The focus of these projects includes empowering women in herding communities, fostering enhanced land conservation, and creating avenues for additional income. This unprecedented venture seeks to transcend boundaries, combining the thrill of adventure with a profound commitment to climate action and the upliftment of women in some of the world's most resilient communities. As the all-female team undertakes this challenging odyssey, they aim not only to explore part of the vast expanse of the Gobi but also to make a lasting impact on the lives of those they encounter along their transformative journey. Why Gobi Desert? The Gobi Desert, spanning across Mongolia and China, was chosen for its unique combination of challenge and beauty. It is the largest, as well as the coldest desert in Asia, and the fifth largest in the world. The Gobi’s unique ecosystem is renowned for its stunning natural formations, as well as real dinosaur fossils and endemic flora and fauna. Prominent landforms include sand hills and dunes, dry mountain slopes, gravelly steppes, rocky hills, saxaul forests, dry riverbeds, and more. Situated to the north and high up around 1,500m above sea level, the Gobi is a cold desert with extreme weather conditions. Indeed, as one of the harshest deserts globally, the Gobi provides a testing ground for the HER Planet Earth all-female team, riding Bactrian camels across its vast expanse. The expedition not only aims to showcase the resilience of women but also emphasises the importance of environmental conservation in fragile ecosystems. This journey through the Gobi Desert underscores the significance of preserving Mongolian herding communities and their delicate balance between tradition and conservation. The stark beauty of the Gobi serves as a backdrop to the mission's core objectives: empowering local women, advancing conservation efforts, and fostering sustainable practices. The Team's Journey Upon arrival in Ulaanbaatar, the capital of Mongolia, the women will visit TNC's Mongolia headquarters. The following day marks the beginning of the scenic drive to Dalanzadgad city, covering 600 kilometres bringing them closer to the desert expedition that awaits. As they emerge from the winter season, the team will face the unique challenge of Gobi's unforgiving weather transition, with temperatures in March potentially dropping below 20 degrees Celsius and the winds proving to be very harsh, adding an extra layer of challenge and awe to their adventure. Before the Gobi Desert journey commences, the women will visit nearby TNC conservation projects dedicated to environmental and community development. This enlightening experience sets the stage for the extraordinary camel riding expedition in the Gobi Desert, covering an initial 25 kilometres on the first day. Continuing the camel journey, the team will cover 25 kilometres each day, venturing deeper into the captivating expanse of the Gobi Desert. Nights will be spent at Ger Camps, providing an authentic taste of Mongolian culture beneath the vast desert skies. The desert is also home to extremely rare animals such as the wild Bactrian camel, Mongolian wild ass, snow leopard and the Gobi bear. After completing their 100km crossing, the team will take part in a local Camel Festival, an immersive celebration offering camel rides, camel polo, parades, contests, camel races, traditional games, and concerts. This festival provides valuable insights into the rich culture and resilience of the Gobi's inhabitants, creating lasting memories for the team. The next day, the women will embark on the long ride back to Ulaanbaatar, and the journey will culminate with a farewell dinner at a local restaurant, celebrating the bonds forged and the memories created during this transformative experience. The team will carry with them not only the achievement of exploring the Gobi, but also the resilience imprinted by weathering winter in one of the harshest deserts on earth. The Cause The HER Planet Earth expedition supports The Nature Conservancy (TNC), a global environmental organisation dedicated to impactful conservation efforts across over 70 countries. TNC partners with Mongolian herder communities, preserving the delicate balance between tradition and conservation. The expedition's funds will empower women in the community through handicraft training, support research in innovative livestock management, and enhance livestock nutrition, promoting sustainable practices for the prosperity of herding families. “Just as our camels leave footprints in the Gobi's sands, we aim to leave a lasting impact, ensuring a sustainable and prosperous future for the herding families we support. Embarking on the Gobi Desert Expedition is a testament to the indomitable spirit of women who dare to face the harsh winds and chilling temperatures, both in nature and in societal challenges. This journey is a metaphor for the resilience we cultivate within ourselves and the bonds we forge amid adversity. Together, we ride towards a future where resilience, empowerment, and conservation converge to create a world worthy of the challenges we surmount." shared Christine Amour-Levar, Founder of HER Planet Earth. FILMING Award-winning filmmaker Jacqui Hocking, known for her early work collecting climate change solutions on a UN Global Climate Expedition, will be part of the upcoming expedition. Over the past decade, she has evolved into a pioneer of purpose-driven business, building B Corp certified companies focusing on social and environmental impact. In 2022, her company, VS Story, was acquired by Redhill, a global communications firm, where she continues her mission. As a Partner at NowPartners, a global partnership of senior business leaders, Jacqui advocates for change-makers within companies, emphasizing that business is a powerful tool to achieve the Global Goals. NOTES TO EDITORS
About HER Planet Earth Founded in 2017, HER Planet Earth is a non-profit organisation headquartered in Singapore that aims to empower women to mitigate climate change. One of its core objectives is to inspire more women to become policymakers and agents of change to achieve social and economic equity and a healthy and thriving planet. HER Planet Earth organises challenging, often pioneering, self-funded expeditions around the world to increase awareness on environmental degradation and raise funds for programmes that empower and educate underprivileged women affected by climate change - ultimately helping them build climate change resilience. The organisation partners with nature lovers, environmentalists, scientists, polar explorers, adventurers, women’s rights advocates, corporates, tech entrepreneurs, feminists and charities that have programmes and structures in place dedicated to building a deeper connection between gender equality, genuinely sustainable development, and the protection of the environment. Team Profiles The team of this HER Planet Earth Gobi Desert 2024 Adventure is formed by 15 intrepid women of diverse nationalities and backgrounds. While they are all incredibly well accomplished in their careers, they are equally passionate about protecting the environment and empowering underprivileged women. To read the team bios please click here To donate to the mission please visit the team’s fundraising page here To follow the team’s journey follow them on: For media queries, please contact: connect@herplanetearth.com |
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